Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
Yolo hice is a vibrant, texture-filled identity for a gift and flower shop that celebrates handmade details and joyful giving. The name plays on the dual meaning of "yo lo hice" (“I made it”) and YOLO (“you only live once”), one of the client’s favorite sayings.
The branding is centered around colorful packaging, fun textures, and customizable tags that read "Yo lo hice, con cariño, x", inviting a personal, heartfelt connection with every gift.