Paola Primera

is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.

Branding,
social media
& photography.

Contact
Instagram

XCARET La Cantina Los Faroles A brand inspired by the many faces of Mexico: colonial, modern and pre-hispanic. A celebration of diversity through food, drinks, games and shared stories.

La Cantina is a place for everyone. For laughter and music, gathered around a table under the warm glow of friendship.

At the heart of the space: Los Faroles, a curated collection of lanterns that tell stories through light.
Each one different. Each one part of a bigger whole. They are symbols of our mestizo identity, vibrant, layered, surreal.

This is a design rooted in history, with eyes on the future. Inclusive. Joyful. Rich in character. A toast to the living past, honoring where we come from and everything we are today.
This project was developed during my time as a designer at Bienal Comunicación.

©2025Paola PrimeraRemote-Friendly · Available worldwide from Mexico