Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
Vis à Vis is a women-led creative agency specializing in social media and marketing strategies for restaurants, local businesses and lifestyle brands. During my time at the studio, I contributed to the development of the brand identity, designed Instagram grids, photography and content strategies tailored to each client’s needs and tone of voice.
This project reflects a collaborative and thoughtful approach to content creation, blending clarity, creativity and consistency in the digital space.