Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
The branding takes inspiration from travel stickers and passport stamps, resulting in a colorful, dynamic identity system full of personality. Each visual element was designed to evoke the excitement of discovery, whether in a big city or a hidden gem.
With a playful yet organized interface, the brand invites users to see the world as a giant interactive map, where every step can lead to something new. Scouter is not just an app, it’s a gamified travel companion, turning everyday journeys into collectible memories.