Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
The branding is minimalist and playful, built around Narangaru, a tiny orange character who serves as the face of the project. Additional visuals and graphic elements are generated based on the mood and style of each track, allowing the brand to evolve organically with the music.