Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
Kanso began as a closet clean-out and grew into a purposeful response to fashion’s environmental impact. Rooted in the idea of giving existing clothes a second life, Kanso offers vintage and second-hand drops curated for women who embrace individuality through personal style, no matter the aesthetic.
Each drop is thoughtfully assembled to feel fresh, wearable and one-of-a-kind. As the project evolved, we launched our own line of handcrafted footwear made in Mexico, blending sustainability, comfort and trend-conscious design.
The brand has also grown into a wider ecosystem, with a strong focus on content strategy and micro-influencer collaborations. We develop ideas and formats such as GRWMs, outfit styling, and day-in-the-life videos, helping show how each piece fits naturally into everyday wear and encourages creative self-expression.
As part of our commitment to creativity and collaboration, each year we team up with a different illustrator to create custom postcards, gifted with every order, turning each purchase into a small celebration of art and intention. Past collaborators include Jimena Duval, Day Cuervo and Dersdepanian.