Paola Primera

is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.

Branding,
social media
& photography.

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El Rosarito
El Rosarito is a family-owned cattle breeding enterprise proudly rooted in Yucatán since 1986. More than just a ranch, El Rosarito is a growing heritage. Over the years, it has expanded into a full ecosystem that includes Rancho El Rosarito, Rancho Santiaguito, Rancho El Rosario, Rancho San Miguel, Rancho Buena Esperanza, Rancho San Manuel, Charros del Rosarito, Charras del Rosarito, and El Rosarito Restaurante Ganadero.

The brand identity honors this long-standing tradition while embracing a renewed visual system that reflects its evolution. The concept is built around values of lineage, adaptability, and tropical resilience, highlighting their 17-year legacy as Beefmaster breeders and their commitment to registered livestock.

The visual language strikes a balance between strength and elegance, combining ranching heritage with a clear, unified brand system. Each sub-brand maintains its individuality while forming part of a cohesive narrative. The result is a timeless identity that speaks to the Pérez Arjona family's legacy, their deep connection to the land and their passion for breeding excellence.
 This project was developed during my time as a designer at Bienal Comunicación.
©2025Paola PrimeraRemote-Friendly · Available worldwide from Mexico
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