Paola Primera

is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.

Branding,
social media
& photography.

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Doña Teté
Doña Teté is a beloved traditional bakery with deep roots in family recipes and local memory. For this project, the goal was to create a refreshed identity, one that feels more modern and timeless, while still honoring the brand’s rich heritage.

The rebranding preserves the warmth and familiarity of the original image, but introduces a more refined visual language: clean typography, simplified forms, and a palette that balances nostalgia with freshness. The result is a brand that feels both authentic and current, inviting a new generation to fall in love with a classic.

This is not just a new look, it’s a continuation of the story, reimagined with care and respect for the past.
 This project was developed during my time as a designer at Bienal Comunicación.
©2025Paola PrimeraRemote-Friendly · Available worldwide from Mexico
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