Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
The visual identity is built from real textures created in the studio, using pigments, glitter and materials that reflect light and color in unexpected ways. These handcrafted compositions were photographed and translated into graphic elements, giving the brand a unique, tactile presence that celebrates both artistry and experimentation.
Every detail in the branding reflects Cósmica’s essence: bold yet refined, grounded yet otherworldly, a place where makeup becomes a form of visual alchemy and self-expression.