Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
Born within a former family house rich in memory and meaning, Colonté is reimagined as a space of quiet transformation, where every detail invites pause, reflection and connection.
The branding explores the natural harmonies in the landscape that define the region: openness and refuge, movement and stillness, the organic and the human. These contrasts give life to a visual identity full of textures, rhythm, and depth. A fluid, natural line becomes the foundation for a refined, elegant logotype, an expression of the magic and history of Valladolid.
Through this careful dialogue between essential elements, the brand unfolds across all applications in a way that feels both immersive and respectful, evoking a relaxed atmosphere of authentic and essential luxury.