Paola Primera
is a multidisciplinary creative, designer and storyteller. Her work blends thoughtful design, community-building and strategic direction across branding, content and creative projects.
The branding reflects a playful yet experimental tone, merging informality with strategy and creativity with results. Clickplan is for brands that don’t want to fit in, they want to stand out. It's cool, badass and versatile, driven by a team of music lovers who see marketing as a stage to perform, disrupt and connect.
From tone of voice to visual identity, the design leans into loud ideas, unexpected visuals and a rhythmic brand presence that speaks directly to an audience tired of corporate clichés.